From 'What Does It Do?' to 'We Need This Now'

Product marketing that connects with your ideal customer

Stand apart from your competition and win

CoreGTM partners with B2B tech companies helping them chart a path on how to win.Building great products are only part of the equation. You need great product marketing for customers to turn into raving fans in order to succeed.Our goal is to make sure your products are loved and understood by your best-fit customers by refining your positioning, crafting messaging that resonates, and building a gameplan on how to engage them.Our fractional product marketing services include expertise in storytelling, content strategy, sales enablement, and product launches.With over a decade of experience helping industry disruptors and innovators win, CoreGTM brings the know-how to get it done for you.Let us help you unlock your company's full potential.

Let's work together

Craft your story

Let’s tell your unique story that resonates with your core buyer. We’ll uncover what differentiates your product and create a narrative that aligns your company’s vision with your product.THE WORKWe’ll collaborate on crafting a narrative, positioning, and messaging for use in sales pitches and marketing content.

Customer & Competitive Insights

We’ll conduct customer and competitive research to provide actionable insights that inform your product development, marketing strategies, and sales approach. This ensures your offerings align with customer expectations and preferences.THE WORKWe interview your customers, prospects, and competitors to understand growth opportunities. We’ll uncover how competitors position against you, where you can attack their weaknesses, and develop content that you can use to win.

Go-to-Market Enablement

We’ll help you iron out your go-to-market processes from product ideation to launch. Equip your sales and marketing teams with the tools and content they need to win. From launch plans, to sales decks, to demos, and everything in between we’ve got you covered.THE WORKWe’ll work together to craft your launch strategy and create materials your team can use to have conversations that generates and converts pipeline.

About Mike Ramirez

My mission is to support VC-backed B2B SaaS and AI companies who are:-building their product marketing foundation
-need extra support on projects
-need a fractional leaderI bring over 10+ years of product marketing (PMM) experience building go-to-market (GTM) foundations and PMM functions for rapidly growing and disruptive B2B technology companies across various stages of growth (Seed through IPO), from SMB to Enterprise, and supporting both PLG and sales-led motions.Select product marketing experience:
Workday
Checkr
Procore
UserTesting
Zinier
Postman
Liveramp

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